How to Do Article Marketing The Right Way

Article marketing is one of the best and cheapest ways to build links to a website and get your blog ranked in Google. With article marketing, you can avoid the costs of PPC and deliver great content to your readers.

Here are some keys to doing article marketing the right way.

1. Have great content.

Always strive to get to know your readers. Use forums and discussion boards for your niche of choice. Take note of the most widely read topics, and see which answers seem to be the most valuable in each thread.

If you focus on what your readers want rather than what you THINK they might want, you'll rank better, have more odds of getting your articles shared, and increase your conversion rates.

2. Write in your own voice.

Don't try to sound academic or fancy when you write articles. Just write in a conversational tone as though you were talking to the reader. It helps to read your articles out loud. Then you can see how well they translate in terms of readability.

If you have writer's block, just imagine that you're writing to a friend. If you were typing out an email to someone, how would you write it? What questions would they ask you? Think about how you would answer them in your own unique voice.

3. Submit to good directories for building traffic.

Some article directories like the lower ranking ones (Goarticles.com and Articlesbase.com) are less choosy about the content they allow. Thus, these article directories are better for building backlinks for SEO, and less good for getting direct traffic to your blog.

Streetarticles.com is the best article directory out there right now to submit readable articles to, as they are much more careful about what content is allowed in their directory.

If you need ideas for content, simply watch a few youtube videos on your topic. Take notes of what the best videos are saying. For example in the article marketing niche, you'd search youtube for videos about article marketing. Then you'd find the most viewed, highest rated ones, and take notes on key points that you could turn into a new blog post - or your own article.

I hope these tips have helped you. They're based on my own experience in article marketing and what works, and what doesn't.

Want to know how to use article marketing for backlinks? Check out this post here on how to use article marketing to build daily backlinks: Daily Link Building